We Need To Promote Beef

 

I am 13-year-old Brody Hill and I raise and show Simbrah cattle.  I recently attended the youth program at the 59th Annual Texas A&M Beef Cattle Short Course with other junior Simbrah exhibitors, Olivia Vela, Ariana Cantu and Matthew and Amanda Salinas. I came home with something that shocked me.  People are not eating beef like they have in the past.

In my house, we eat beef on a regular basis.  Probably because my dad has always raised commercial cattle at one point or another in his life and he was raised with the belief that we need to "Eat More Beef” and because he doesn't care too much for chicken!  So, the numbers that the presenters were showing us really surprised me.  That made me realize that OUR industry, the beef industry, is in serious trouble.  I learned that less and less people are buying and eating beef products. Plus they are being persuaded every day not to eat beef, by either the other industries, famous chefs, and/or environmentalists.  These groups are targeting our consumers. 

Beef used to be the number one category, but now we are second and loosing ground by the day.  If we don't do something, we will soon be third, behind chicken and pork and possibly become an insignificant meat category.

What can we do, as juniors, as Simbrah breeders, as members of the beef industry?  We can ADVOCATE.  One of my favorite parts of the program was put on by a gentlemen named Bruce Vincent.  Mr. Vincent is a logger from Libby, Montana and his industry and his family business was targeted by environmentalists and it really affected his town.  One of the main points that he made clear was that just because you are small does not mean you can't be heard.  This really encouraged me that I can make a difference, however small I may think it is.  We have a big responsibility on our shoulders as future Simbrah breeders and cattlemen.  We have to start now telling kids our age that we do not treat cattle inhumanly, that we do not abuse animals, and that beef really is good for you.  I would encourage every Simbrah show kid to attend events like the TAM BCSC   We need to learn about more about our industry and how to promote beef. Thanks!

Brody Hill

Edinburg, Texas

Simbrah Juniors Participate in TAM Beef Cattle Short Course

Beef, beef, and more beef!
Simbrah showman and Linn San Manuel 4-H club members, Brody Hill, Matthew Salinas, Ariana Cantu, Olivia Vela and Amanda Salinas, along with leaders Ana Salinas and Tonya Hill,  attended the youth portion of the  Texas A&M Beef Cattle Short Course. We spent two and a half days learning about, evaluating, and eating beef. The first day we walked to the Rosenthal Meat Science Center.  There we learned about the life of a steer and how it goes from the feed yard to the plate. Next we learned about the A&M Meats Judging Team, yield grades and the USDA quality grades. We also judged four steer carcasses.  Then w headed back to the Memorial Student Center (MSC) and ate some good ole fashion hamburgers. After lunch, we attended the general session at Rudder Auditorium, which included a weather forecase, a glimpse of the changes coming the beef industry and learned about being an activist for agriculture.  Then we went to the Famous Texas Aggie Prime Rib Dinner.

On the second day, we went to the Agriculture and Life Science Headquarters. Dr. Chris Boleman talked to us about our position in the future of agriculture and inspired us to spread the word and promote agriculture. Then we went back to the MCS for lunch and were served roast beef sandwiches.   Then we headed back to the Agriculture and Life Science Headquarters. There we were given a beef related topic and had to present our topic to A&M professors. It was great learning new skills from the A&M professors and getting critiques from them.  After that we left and went back to the MSC for a fajita dinner.  The third day we met at the A&M Beef Center and went to the side chute workshop. We learned about syringes and needles, deworming cattle, dehorning cattle, cattle identification, castrating,  and branding.  Overall we all had a very good time and learned so much.  This will definitely help us as we start our new 4-H year with our cattle projects.
By:  Matthew Salinas, Amanda Salinas, Olivia Vela, Ariana Cantu


P.S.  from their judging coach, Tonya Hill
I would like to commend Ana Salinas, the 4-H leader of the Linn-San Manuel 4-H Club.  She has gone above and beyond to help me and encourage the students in our club to learn more about, not only their animals, but their industry.  Every crazy idea I throw out, she says YES!  I appreciate her support more than she can imagine.  She is a true leader and an  ADVOCATE of our kiddos in the Linn-San Manuel area.  Second, I would like to say a big THANK YOU to my crazy beef club kiddos.  They are a tremendously talented set of kids and I can't wait to see what they do with their super powers!  I rounded up all of these kids about six weeks before the State 4-H Round Up Invitational Livestock Judging Contest.  We practiced once a week until the contest and they ended up placing 6th out of 42 teams.  Now that's talent!  I also know that every one of them get out there and are hands on in raising their Simbrah cattle.  They've got a bright future and we should be proud that they chose this breed.  I can't say enough how lucky I am to get to lead these young people.  Lastly, to all of the parents, Simbrah leaders, industry experts....please continue to encourage these young people.  They truly are our future, not only in this breed, but this industry.  The agriculture sector is bleeding future leaders.  We need to keep talented kids like Mathew, Amanda, Olivia, Ariana, and Brody with us.  We cannot afford to loose this future.  I would challenge you to not only continue what you are doing.

SimGenetics' Junior Activities Prepares Youth

 by Sam Hodges

This summer, I was fortunate enough to work as an Intern on Capitol Hill in the Office of Congressman Louie Gohmert of Texas District 1. District one covers the Tyler/Longview/Lufkin areas. As I prepared to move to Washington and begin work, I read through the Intern Manual to prepare for the job. As an intern, you are essentially a filter for incoming calls and emails to the Congressman. As a call comes in, I would answer, listen to the constituent (person living in Texas District 1), answer any questions he or she had about statements made by the Congressman or upcoming legislation, and log their comments into the data management system by topic, opinion, and urgency. In addition to this, I ran errands for the office, delivered documents to the Congressman he needed on the House floor from the office, transcribed committee meetings and hearings, made sure the refrigerator was stocked with drinks, sorted incoming mail by topic, and directed calls to the appropriate staff member in the office.

                  Another job I had, which is unique to Congressman Gohmert’s office, was to assist him on night tours of the Capitol Building, which he usually leads once a week while the House of Representatives is in session. These tours are very informative and entertaining because Mr. Gohmert is a history buff, with a History Degree from Texas A&M University, and they are very through. We led groups through almost every room in the Capitol, including going onto both the House and Senate floor where votes are cast and issues are debated, the old Supreme Court chambers, the old Senate Chambers, Statuary Hall (the old House Chamber, the rotunda, the Speaker’s balcony, and the Congressional Prayer room. These tours last around 3 hours, but are intriguing.

                  Working for Congressman Gohmert was an extremely enlightening experience. Being on the Hill and witnessing how much effort goes into passing one piece of legislation, the hectic schedules of members of Congress, and how this all balances out was eye-opening. I was very lucky to work in an office that I could interact with the Congressman too. Other interns living in the townhouse I stayed in at Eastern Market only met their Congressman once or twice over the course of the summer and were never given actual things to do other than answer the phone. Mr. Gohmert made a point to talk to the interns, and normally took us to lunch once a week when he was in the office.

                  Being selected to Intern, in any capacity be it on the Hill, at a research lab, in a ranch breeding facility, or with an investment bank, requires ambition and self-motivation. You must have a strong desire to succeed and put your best foot forward. Where did I acquire these skills that helped me be successful on the job? A large portion of it was from my family and community growing up. Their unwavering support heavily equipped me with motivation. Another huge contributor was the professionalism and practical skills I developed in the Simbrah/Simmental Junior Program. The verbal communication skills I learned from participating in Sales Talk and Public Speaking at TJSSA State Futurity, American Junior Simbrah Roundup, and Cow Camp at Smith Genetics gave me an edge over colleagues and help you stand out because you are able to take a piece of information, process it in your mind, then clearly communicate its meaning to another person. This helps tremendously when explaining issues to constituents on the phone, visitors in the office, or in meetings with staffers and the Congressman. Yes, from time to time the Congressman would call us into his office and have us explain what the callers were talking about and why they held the opinions they expressed to us. As you might imagine, not all callers were friendly supporters or inquisitive constituents. Some individuals simply wanted to call in and pick a fight because their views did not match the Congressman on ways he voted on legislation. Through participation in Showmanship, we learn how to be good sports and keep our calm in the show ring while maintaining focus. This “practice” helped me remain civil and calm although callers on the other end may have been yelling or using profanity.  And finally, the overall broad knowledge we learn about agriculture and the specifics we learn about breeding and cattle management help too. Not everyone knows that there are different breeds of cattle. Not everyone knows that embryo transplants and artificial insemination are common practices in our industry. This base knowledge we are equipped with enables us to engage in conversations about legislation or issues arising in agriculture (House Resolution 6233 The Agriculture Disaster Assistance Act of 2012 addressing aid to farmers and ranchers in these harsh drought conditions) and provide valuable input. My point is simple. The programs provided as contests to Juniors in our breed have real-world applicability. Will your Junior know how to A.I. a cow because they participated in one of these events? No. Will studying and preparing for the quizzes help them gain a better understanding of our industries practices? Yes. Will participating in Showmanship, Sales Talk, and Public Speaking develop their communication skills and self-discipline? Yes. Although it may seem silly to some Juniors to compete in these contests and they may be afraid of answering a question wrong or saying the wrong thing, I strongly urge you to encourage them to participate. The only way for them to improve is to practice, study, and eventually put themselves to the test by getting out there and doing it!

                  As you can see, there are both direct and indirect benefits to our Junior program. Having run the Simbrah/Simmental Junior gauntlet, and interacted with countless friends showing different breeds of cattle, I can honestly say that we got it right. Opportunities afforded to Simbrah/Simmental kids are endless compared to other Junior programs and I am extremely thankful to everyone who helped make my junior experience as informative and enjoyable as it was both inside and outside of the show ring.

Sam Hodges is a current senior Political Science Major/History Minor at Texas A&M University, and is a member of the Fightin’ Texas Aggie Corps of Cadets where he serves as Commander of the Cadet Leadership Council.

                 

Come on down to the Valley

 

LMC TO CELEBRATE 25 YEARS OF THE SOUTH TEXAS JR. ROUNDUP AND LMC FUTURITY ON OCTOBER 6, 2012 AT THE RANCH IN LINN, TX

August 30, 2012

The entire crew at La Muneca is excited about the 25^th Annual Field Day and LMC Futurity coming up in October.  Registration will begin Saturday morning and there will be hay and cattle judging contest with multiple classes to be judged with multiple age divisions including adults.  Prior to the contest we will have experienced speakers providing their input on how to judge hay and cattle.  This event is open to the public and there is no entry fee for the contests or the field day.   

Throughout the day we will have speakers on various topics, including showmanship, nutrition and interesting leadership topics from some of the industry’s effective leaders.  The Edinburg FFA will be on hand serving food throughout the event and as is the tradition at every field day, every kid registered will win a door prize.  A BIG HEARTY THANKS to all the donors who have generously donated door prizes over the last 25 years of this fun filled and educational event.  Many leaders will be on hand to answer any of your questions regarding your cattle project throughout the day.  Buckles and premiums will be awarded to the winners of the hay and cattle judging contests at the conclusion of the field day.  We would also like to extend a BIG HEARTY THANKS to all the donors of these buckles and premiums over the last 25 years.  We will also be awarding our annual LMC Awards, which include the LMC Educator of the Year, LMC Booster of the Year and LMC Volunteer of the Year.  The winners of the LMC Raffle will also be awarded, if you are interested in buying tickets for the raffle and have not been contacted by a LMC junior, please give us a call.   

At the conclusion of the field day we will have the LMC Futurity, where the members of the winning LMC Jr. Show Team will compete in showmanship and show their cattle.  These hard working juniors will be competing for premiums in which they raised through selling raffle tickets for the LMC Raffle.  The juniors keep half of what each ticket sells for and the other half makes up the purse for the LMC Futurity, which has awarded over $10,000 a year on average to the LMC Jr. Show Team.  As the tradition with all LMC events, half of the money will be awarded in the showmanship contest and the other half will be awarded in the cattle show.  As we celebrate 25 successful years of the LMC South Texas Jr. Roundup & LMC Futurity, we will also host and celebrate the first ever Purebred Brahman Steer Show.  Juniors will be competing for buckles, banners and premiums.  We are excited to have Chris & Kasey Shivers of Houston, Texas come down to work with our kids and sort through the exhibitors and cattle.  Both Chris and Kasey have spent their entire lives in the industry and enjoy working with the kids.  Chris is the Executive Vice President of the American Brahman Breeders Association and Kasey is an Attorney at Schwartz, Junell, Greenberg & Oathout LLP, both located in Houston, Texas.

At the conclusion of the LMC Futurity we will host our annual LMC Customer Appreciation Dinner, which you are invited to attend.  Here we will share stories about all the good times and deeds done over the last 25 years at the LMC South Texas Jr. Roundup and LMC Futurity and enjoy plenty of fellowship.  We encourage and welcome 4-H Clubs and FFA Chapters, as well as judging teams to attend this event and if you have any questions feel free to contact us at lamunecacattle@aol.com or 956.383.7566.  WE HOPE YOU CAN JOIN US!  

The Carlos X. Guerra Family

       

Running For Beef

by Lindsay Garrett

I guess you could say it was a coincidence. About the time I decided to start running last summer, I was also asked to write a story about the Texas Beef Running Team, sponsored by the Texas Beef Council. Talk about an impressive program full of passionate team members. I didn’t plan to continue running,  once the summer ended, but I, like many in the state, have been become passionate about the Beef Team. I not only continued to run, but decided to sign up for races.

After running my first race with the team in February, I know why it has proved so successful. The team, formed in 2008, boasts over 550 members. While the people are great and the opportunities on the team are wonderful, the beef promotion is what is phenomenal. I ran in the Austin Livestrong Marathon with over 20,000 others. The 26.2 mile course is lined with community members, business owners, volunteer organizations, family and friends all cheering for us participants, whether they know us or not. Since my new fans did not know my name, they would just constantly yell to my running partner (another Texas Beef Running Team member) and I, “Go Beef”, “Hey Beef”, “Where’s the Beef?” and so on as our shirts boldly say “Beef”.

The promotion of beef along the course was great and came at a pretty low cost. All we had to do was show up and run in our shirts provided by the Texas Beef Council. We were able to reach so many people that day and also make the other runners crave a juicy steak after they crossed the finish line.

One man from New Hampshire was absolutely obsessed with the idea of being sponsored by beef. He told me about a 50k (31 miles) race he was in and after the first half he bowed out and grabbed a burger at a stand where he had quit. After eating his beef, he said he felt great and went back to finish the last 15.5 miles. He said he always wanted to wear a shirt saying, “powered by the double bacon cheeseburger.”

The Texas Beef Running Team has members sporting their beef shirts at races just about every weekend. The team is a community of runners, triathletes, and health enthusiasts, who recognize the nutritional benefits of lean beef and the vital role this high-quality protein plays in their training. Many on the team train at high intensity levels, qualify for the Boston marathon, win awards like “one of ten for the fittest in Austin”, and the team even has a pro-athlete on the team.

While being on the team has many exciting opportunities the members are ultimately there to promote the nutritious beef product to those in the running community. One team member said the best part of his race was being told by the Chic-Fil-A team member that all she wanted was some beef at the finish line.  So rest assure Texas cattlemen, your check-off dollars are being well spent with the Texas Beef Running Team.

If you would like to join the team or volunteer to be part of the beef cheering crowd, visit txbeefteam.org

Yes, You Can Win $10,000 By Talking

by Callie Henly

          Pacing back and forth, mumbling words under your breath, and even sweaty palms is my reality as I await my turn to present my speech at the San Antonio Agricultural Public Speaking Contest to that intimidating panel of judges. While some people may be frightened by 103 students expressively speaking to a wall in order to prepare, I find it exhilarating! Being in those top spots at the most prestigious public speaking contest in Texas isn’t something that’s done overnight, and most often the first year competitor isn’t the “winner”.

            In order to compete in the San Antonio Agricultural Public Speaking Contest you must have a 6-8 minute speech on a topic relating to agriculture. You will then be placed in a certain division based on your speech topic. The divisions include: Animal Science, Plant Science, Natural Resources, Agribusiness, Agricultural Policy, and Agriscience. There is first a preliminary round and then the top two individuals from each division will go on to compete in the final round.

            As agriculture is so broad, it is very challenging to limit your selection to one piece of information. However, once you finally decide which direction to take, research, research, and more research is the next step on the road to success! Explore that subject until you can talk about it in your sleep! Finally, it’s time to write the speech. The only way to get going is to jump right in, so write one sentence, take a deep breath, and keep on going! The speech manuscript must follow APA style, so edit it until it’s perfect!

            I feel extremely fortunate to have so many adults to assist me in achieving the “ideal” speech. I highly recommend sending the speech to an AG teacher, county extension agent, or a other local agriculturists and consumers and ask them to send feedback on changes they would make to the speech, and questions they would ask if they were a judge. I can say this has helped me tremendously in my question and answer sessions during contests, as well as my overall presentation as many of these esteemed individuals also offered me pointers on speaking in general.

            Although many students set a goal to win at San Antonio in order to receive that $10,000 scholarship, there are speaking contests all year long in different areas of the Lonestar state. In October, The State Fair of Texas, and in March, the Houston Livestock Show and Rodeo Public Speaking Contests are two examples.I recommend competing in all three of the contests I have mentioned, as they will definitely be huge preparation for your district FFA or 4-H contests. Walking across the stage at the Texas FFA Convention and receiving a banner for being in the top 10 senior prepared public speakers in the state is pretty exciting and well, I felt pretty important receiving an award in front of 10,000 other students like me!

            It may seem like a lot of work, and it is, but the rewards and fun outcomes make the long hours of studying and practicing worth it! I must say, the Texas Junior Simmental/Simbrah Association State Futurity and the American Junior Simmental Association Junior Nationals put me on the  road to public speaking. Had it not been for my parents forcing me to go into sales talk with tears streaming down my face, I’d still be that shy, timid little girl. Sales talk, public speaking, judging/oral reasons, cattlemen’s quiz, skill-a-thon, and the sweetheart contest, as well as serving on the junior board of directors for the TJSSA has not only allowed me to make friendships that will last a lifetime, but it also placed me on the career path I plan to take. I highly recommend the public speaking contests to any junior and would be happy to help anyone! You can contact me at 936-275-6050 or email me at lisacallie07@hotmail.com. Thanks and Gig em’!

Start a Conversation

Start a Conversation

Blog writer: Lindsay Garrett 

According to bluemoo.net it takes approximately 3,000 cows to supply the 22,000 footballs the National Football League uses every season. That equates to a little more than seven footballs per cow. This makes me proud to be part of agriculture. This also makes me wonder if football players realize how much they depend on the beef industry to play the game they love? What about the 160 million plus that watch the Super Bowl, or any football game, do they understand the connection they have with agriculture?

      Sadly, most people see agriculture as a very nostalgic way of life or as a hobby. The truth is, everyone depends on agriculture. Vegan or omnivore, farmer or athlete, everyone is dependent.

      The cool thing about agriculture is that every country in the world has an agricultural industry. Without it, survival is not possible. Sadly, this industry, which is one of the largest worldwide, has lost its voice with its biggest audience-the consumer. We can’t depend on the next generation to tackle the lies that mothers are believing.  We have to do something. We have to start conversations. We have to tell our story.

      One simple and easy way to connect with consumers is through conversation. At the grocery store people are making their decisions, reading labels and questioning their food. One group in Illinois had mothers who farmed set up booths at the local grocery store and were available to answer questions from other moms and consumer. This built trust. This built a relationship. This put a face to our industry. This promoted the agricultural industry.

      Why can’t we do the same? We don’t even need the booth or “mom status” to build trust. Be on the look out for people eating. Be ready to spark a friendly conversation about their choices and also be ready to provide the facts. Tell your story and your connection to agriculture. Tell the consumer about the safety, care and healthiness found in agricultural products and the time producers and farmers put into their products.

       This idea is not the most profound one, but it is an easy one. You have no excuse but to get out there and share our story with your roommates, friends, coworkers and people you meet at the store. Every person is involved with agriculture, whether they know it or not.

Editors Note: This blog first was published on the TAMU Farmers Fight blogspot, which is an organization on the campus of Texas A&M promoting agriculture.

RFID Tagging: Government Mandate Or Breeders’ New Best Friend?

by Sam Hodges

Radio Frequency Identification, more commonly know as RFID, is a foreign concept to most of us in the cattle industry. Sure we have heard the term in the news and possible implementation by the US Department of Agriculture, but what can we as breeders gain from a business standpoint if this becomes a policy requirement to use RFID technology?

      First, let’s take a look at the government’s current usage of RFID. Since 2004, the Department of Defense has required all of its contracts to be RFID capable. Military bases worldwide have been implemented with RFID scanners and networks, tracking all deliveries to bases from something as simple as a pallet of uniforms, to heavy weaponry such as tanks and missiles. Using these networks has cut back on costs in supply management, maintained a much more accurate inventory, and virtually eliminated equipment loss. RFID has made it much simpler for everyone to know where what is, how long it has been there, and what has been done to it.

      That’s great, but how can we benefit? Imagine this. A client pulls up to your ranch and backs their trailer up to unload. You walk to the trailer, slide a paddle-like attachment RFID scanner into the trailer and over the cattle, push a button on your hand-held device, and a list is automatically generated including the cattles’ tattoos, registration numbers, and owner, all in about a minute. All of this information is stored in a RFID chip inside a scanable ear-tag (scanable ear tags are generally preferred because of the ability to physically write an ID number on the tag for visible identification).Unload the trailer, count the number of head to ensure you inventory is correct and everything was scanned, and turn the cattle out. If the client loads up other cattle they are picking up into the trailer, repeat the process. Scan them with the attachment, verify your inventory, and push a button. Your computer automatically has an inventory of what cattle came in on what date, what cattle left on what date, and where the cattle went for your records. This is also beneficial to sale-barn inventory and accounting, as well as feedlots.

     Still not satisfied? Put a cow in your chute, scan the RFID tag with your hand held device and her information pops up. She is in heat so you AI her and push a button. You select the bull you AI’ed her to on your device by pushing a button and turn the cow out. This is applicable with any services you perform on cattle, from AI, to embryo work, to simple vaccinations. At the end of the month, pull up the client’s file and all transactions you have performed on their cattle are listed chronologically with pricing. The computer automatically calculates the total and it is ready to print and be mailed. You could also print a list of all services you performed for the month in chronological order for your own breeding records.

      Of course, the government isn’t primarily focused on the personal benefits of RFID tagging. USDA is more interested in the ability to identify animals quickly in the event of a disease outbreak. If there was a disease outbreak, within seconds authorities could trace the animal, the property it came from, and every movement the animal has made.  This enables them to isolate the specific region while the rest of the country continues trading. No policy is currently in effect, primarily due to concerns about privacy and protection of information; however, new RFID tags provide encryption capabilities to only allow general information to be read from the tag, such as name, tattoo, and ownership, with all other information requiring a pass code. This would protect sale price, health records, and any other information stored on the tag.

     With the current economic climate, government projects in relation to animal RFID tagging are not top priorities so don’t expect to see anything passing through Congress anytime soon. What you can do is research the topic further and perform a cost/benefit analysis. The cost would be considered expensive by most, but the benefit would be less headaches at the end of the month when billing, wondering who 245U is and what she’s doing on your place, or figuring out which 555T cow this is since duplicate tattoos are a recurrent issue. The industry is gearing up for a major change and advancement. Will you be ready?

Heart Felt

August 29, 2011

By: Victor G. Guerra

I had the opportunity this past weekend to give a motivational speech on leadership at the 5W Cattle Company Field Day and judge showmanship.  From the moment I stepped foot on the grounds I was impressed with the group of kids that had made the decision to spend this hot summer day learning and improving themselves through their beef cattle projects.  I know that for some the decision was not theirs, so to all those parents that made the decision to get them there, I commend you. 

I spoke to the kids about how each of them is a leader, if nothing else they are the leader of their lives.  I urged them to build a solid foundation, as someone would when building a house.  This foundation was made up of their morals and ethics, what they believed to be right and wrong.  I also told them that in formulating their morals they must ask as many questions as possible, because along the way there would be several individuals challenging them to stray from these standards and crack the foundation their lives were built upon.  I used the most famous ten two letter words (“If it is to be, it is up to me”) to encourage them to set clearly defined goals and take initiative in accomplishing them.  I shared a story with them about how I acted out of line one time after being placed 4^th with my steer my junior year at our local show.  When I thought no one was looking back at the trailer, I threw my show stick in anger and shook my head looking back at the show ring.  In no time, Mrs. Susan Brown came over to the trailer and had me by my neck collar telling me how I better shape up because rather I knew it or not, some of the kids there looked up to me.  I told these kids that exact thing, that somewhere someone looks up to them and that they needed to take this responsibility of being a role model seriously.  Finally, I told them to volunteer for the leadership opportunities that are all around them and that their actions often speak louder than their words.

The very first Heart of Simbrah Show was held at the conclusion of the field day and it was a great one.  The quality of kids and cattle were impressive and the show was well attended.  Both Javier Moreno, a fellow Simbrah breeder and Mando Correa, a well respected local Ag teacher both did a fine job of judging the kids and cattle.  I believe that it is a great testament to this breed to see new events like this show being created; it is a clear sign that the breed is growing and growing in the right direction, by developing our youth through our cattle.  One of the many highlights for me was seeing Klarissa Cantu still smiling at 11 pm as they were loading out after a full day of participating in the field day, showing in two showmanship contests and a heifer and steer show.  Attitude is everything.  With our hearts in the right place by focusing on these kids, I am determined that the breed and the future of it, is headed in the right direction.

I highly recommend attending the 5W Cattle Company Field Day and Heart of Simbrah Show next year, as it was a fun and educational day had by all.  A BIG HEARTY THANKS to the Ron & Rhonda Wells Family for all that they did to make yet another great Simbrah event possible.        

Simbrah And The Summer Of 2011

by Beth Mercer
 

I’ve lost count of the number of days, or maybe months at this point, with temperatures over 100 degrees.  The days start off at about 80 degrees and move up quickly.   No rain has fallen for months and we can’t even get a heavy dew.   You sweat through your clothes by 9:00 a.m. and learn to live with it until supper.   Dust covers everything.  It’s a good day when the wind blows.  It’s a bad one when it doesn’t because you can barely breath.  You get the picture.   Historically high temperatures and dry conditions have become the norm and there is no change in sight for Texas and other parts of the country. 

Our Simbrah cattle, on the other hand, seem to be taking the high temperatures and drought in stride.  They graze on and off all day and I’ve yet to catch any of them breathing hard due to the heat.   Their calves aren’t suffering from lack of milk and the bulls kept up their work pace during the breeding season without falling apart.   In other words, Simbrah cattle with as little as 1/8 Brahman blood are bred to adapt to these adverse conditions. 

One characteristic of heat tolerant cattle is their ability to shed their winter coat in spring and summer.  As a general rule, Simbrah are slick haired with many staying slick all winter.    They have a little more hide surface area or extra leather that also keeps them cooler.

With lush grass a distant memory on most ranches, Brahman influenced Simbrah cattle browse and make a meal out of whatever is available.   Biting flies and ticks don’t seem to slow them down and even in this heat, the females breed back while nursing a calf.    The heat tolerance of Simbrah contributes to the success of feeding steers in the summer months as they continue to gain and tolerate the high temperatures in the feedlot.

The ability of cattle to adapt to the environment in which they live is of the utmost importance for any cattle operation to have a chance to be successful.    Simbrah cattle thrive in many environments but their true worth comes when the temperatures are high and the grass becomes scarce.  

Printed courtesy of the Register

Youth Prepare For Summer Shows/Contests At Smith Genetics

by Sam Hodges

Memorial Day Weekend, Tim Smith of Smith Genetics hosted juniors and parents at Cow Camp at the Smith Genetics Ranch in Giddings, Texas. I had the privilege of attending this outstanding educational program and experiencing the fun-filled weekend. Friday afternoon through Saturday morning was designated as move-in time with camp starting at 9:00 a.m. Saturday morning.

The first class began at the show barn with a presentation by Michael Grahmann, sponsored by Purina. Mr. Grahmann went over heifer selection, halter breaking, and general tips for maintaining show cattle. This presentation was followed by wash rack etiquette with Rodney Finch, as well as hints about which soaps and shampoos to use, the fundamentals of washing, and how to properly dry cattle with a power blower. Mr. Finch then continued to conduct a demonstration for all campers, covering the basics to clipping, fitting, and maintaining hair.

Traditionally, all campers and participating adults attend class in one large group, meeting in the lab, the show barn, or the catch pens behind the lab. Due to an increase in campers, three classes were formed based on age breaks. Ages 15 and under were classified as Junior Campers, 16 to 21 were Senior Campers, and 22+ were Adult/Parent Campers.  After the morning demonstrations by Mr. Grahmann and Mr. Finch, camp moved down the hill to the lab for breakout sessions. One group went into the lab for class with Ms. Lesli Garrett, winner of many TJSSA, AJSA National and Regional, and AJSR speech contests. Lesli taught campers how to improve their Sales Talk, Public Speaking, and Extemporaneous Speaking presentations. Another group met with Ms. Martha Garrett where she shared a wealth of information on building a scholarship resume, filling out applications and general ag scholarships. The Adult/Parent campers thoroughly enjoyed learning all of the tricks to this trade. Up at the show barn, the third group honed in on their showmanship skills with MR. Finch and Richard Foster III. Mr. Finch began by giving his infamous speech pertaining to show ring attire, jewelry, and "bling." The kids then grabbed a heifer, entered the ring, and received one-on-one training to further develop their style. After this rotation ended, everyone met at the show barn for a closing showmanship session. Taylor Rutledge and Caleb Rodenbeck were the showmanship champions in the evening showdown. 

Classes began Sunday morning with Livestock Judging and Oral Reasons by Richard Foster III in the pens behind the lab. The Adult/Parent group opted to move this session to a pen with a lot of shade to try and beat the heat. Inside the lab, Mrs. Annette Hill educated campers on Meats Judging, including retail and wholesale cuts, yield grade, and quality, while Mr. Jayson Hill taught nutrition and feedstuffs. Jayson and Annette teach Ag at Brazos High School in Wallis, Texas and they are always a great addition to camp. After lunch, Jayson went over the Sire Summary and EPDs. In the other room, Tim Smith taught Cattlemen's Quiz definitions, genetics and inheritance, and Skill-A-Thon items. 

Camp adjourned around 4:00 p.m. on Sunday afternoon after a mock Skill-A-Thon contest for all campers.

This year's camp was truly amazing. The parents were highly involved in classes and were eager to learn as much information as possible for the sole purpose of helping their children succeed. When asked what they wanted to learn from camp, the junior group said, “As much as we possibly can”, and they lived up to this goal, actively participating in all events. The depth and level of questions posed by the Senior group was stimulating, and they continue to raise the bar for the contests they will be participating in this summer. Good luck to all participants at State, Nationals, and Roundup and thank you to everyone who helped make Cow Camp the great success that it was!

Junior Programs Develop Young Exhibitors

¡Ven a la fiesta con TJSSA este verano en Tyler!
(Come and party with the TJSSA in Tyler this summer!)

By Charley Martinez, TJSSA President

Can  you believe the Texas Junior Simmental/Simbrah Association (TJSSA) had eleven members place in the Beef Skillaton in San Antonio in 2011?  Along with TJSSA director Morgan Tindle placing in the Fort Worth Stock Show and Rodeo Superintendents Heifer Challenge and TJSSA director Mallory Mobly winning the challenge in 2011.  I can answer that for you, or you can find out for yourself by attending the Texas Junior Simmental/ Simbrah Association State Futurity this year and participate in not only the cattle show, but all the leadership contests. Not only do the contests help a young mind develop into a young cattleman or cattlewoman, but gain knowledge that will help win scholarship contests, succeed in college, as well as being competitive at American Junior Simmental Association (AJSA) Nationals!

There are many opportunities for a participant to take home awards and buckles from this show.  Features of the State Futurity include winning cash prizes; winning one (or more) of the 37 belt buckles; the Simmental and Simbrah shows, cow/calf show, bred and owned show, percentage heifer show; showmanship; judging and oral reasons; public speaking; sales talk; cattlemen’s quiz;, beef skill-a-thon; family barbeque and fun games; annual membership awards breakfast; scholarship opportunities; queen/sweetheart contest; state director elections; and bronze merit leadership award.

New changes to the show this year are a stall decorating contest for this year’s theme ¡Fiesta! The cattle shows will all be progress through performance (PTP) shows, meaning EPDs will be used along with live cattle evaluation. The percentage heifer show is open to half blood Simbrahs. The State Futurity’s cattle judge will be Mr. Doug Pierce of Blinn Junior College. Another highlight is the State Futurity is open to all out of state participants who want practice for the AJSA Nationals!

So if you want to have fun and be a part of this show please print off entry forms from tjssa.com and join us for the great kids, great cattle, and great fun!

 Editors Note: In addition, to TJSSA Futurity, there's also the American Junior Simbrah Roundup June 17-19 and the AJSA Classic in Sedalia, Missouri in July. ALL GREAT OPPORTUNITIES FOR YOUTH TO DEVELOP LEADERSHIP, CHARACTER TRAITS, LEARN ABOUT THE BEEF INDUSTRY AND MAKE FRIENDS.

We're Growing

It may not all be about numbers, but wow haven't the numbers been awesome at the major shows?

Fort Worth 66 junior entries!

National Open Simbrah Show at San Antonio 141 entries!

Superbowl-200 total, of which 149 were Simbrahs!

San Antonio Junior Show-192 entries, the largest  of any breed!

International Show at Houston 99 entries!

Lots of interest, growing demand and enthusiasm for Simbrah. . . and the numbers prove it!

You could say Simbrahs have been coming and going!

Life of an Ag Teacher- San Antonio Edition

by Jayson Hill

Thursday, February 3^rd

I arrived at the San Antonio show at 10:30am on Thursday because we had a student showing a turkey hen.  We had to check the hen in today. This was going to be the last time that this student would be showing turkeys at San Antonio because he graduates this year. Many turkey raisers are excited because he has done extremely well over the last 5 years. He has “scholarshiped out” at San Antonio by winning Reserve Grand Champion Turkey Tom and Turkey Hen on more than one occasion and finally last year he won Grand Champion Turkey Tom, giving him the maximum amount of scholarship money available to an exhibitor. It was very cold and windy today.

Friday, February 4^th

I stayed with my grandparents on the west side of San Antonio Thursday night. The roads iced over and shut down the city’s highways. San Antonio delayed the shows by 2 hours so I was able to wait until the ice thawed a little before heading to the fairgrounds. A drive that normally takes 30 minutes took me an hour.  We ended up 7^th place turkey hen out of 208 birds. Not exactly where we wanted to be, but we will take it. We had two students showing cattle at the open show, so my wife hauled all 8 their Simbrah to San Antonio braving the iced roads. She left Wallis around 12:30pm and arrived in San Antonio safely around 3pm. After the turkey show I helped unload and set up the stalls for the open show.

Saturday, February 5^th

Today was a day to finish getting setup and allow the cattle to rest.  I got to visit with many Simbrah people and meet some new ones.

Sunday, February 6^th

Once again we got to rest. We noticed that a heifer and a bull of ours developed a cough. We put them in the tie outs for some fresh air, hoping that would help.

Monday, February 7^th

Today is show day! Today is always fun but also stressful.  I arrived at the barn around 5:30am to find out that some of our students and their families had been at the barn since 3:15am. We got everything washed, dried, and began feeding. We were showing everything from a 6 month old heifer to a 16 month old bull. We had 3 calves in class 1 with one of them placing 3^rd in the class. Our next calf was in class 9 and placed 3^rd in her class. We then had a heifer place 6^th and another place 2^nd in her class. The bull placed 4^th in his class. All in all, I count it as a successful day. We did not bring home any banners, but we had fun, the kids got experience in the show ring, and hopefully they learned something along the way. We tore down the stalls and I got to leave for the house around 3:30pm. I had to take 4 head back to Wallis and pick up two more. I arrived in Wallis around 7 pm. I picked up two Shorthorn calves around 9pm and headed back for San Antonio to wait in line at Gembler Road. I arrived in line around 1:30am. Today was a very long day!

Tuesday, February 08, 2011

Due to the lack of sleep the day before, the sleep I got in the truck overnight at Gembler Road was actually really good. It is amazing where you can sleep and in what various positions you can sleep in if you are tired enough. We left Gembler Road at 1pm or so and got everything unloaded. We got the stalls set up and settled in for the 3 day junior show. We checked in for the Superbowl show and Junior Show. I had 3 students showing heifers and they each brought 2 head. 4 of those 6 heifers are Simbrah. All four were entered into the Superbowl. Thank you to all of the 30 plus sponsors of the Superbowl for putting on another great event for our students. Cody Witzkoski, one of my students, was sick today. I’m hoping he gets better for the shows on Wednesday and Thursday, as well as the Beef Skill-a-thon on Wednesday. One of my students left the barn early without cleaning up stalls or putting out hay for their calves. I guess we will have to have a meeting with the parent and the student tomorrow about taking care of your cattle as well as the importance of working together as a team on cleaning stalls and tie outs. I have a feeling that the parent is enabling the behavior of the student. I guess tomorrow I will get to find out what the deal is. Not really looking forward to the conversation but it needs to happen.

Wednesday, February 9^th

Today was interesting. I caught the parent of the student that I needed to talk to. The conversation was not pleasant but there were some things that needed to be said. As a teacher I take my job seriously. I am very competitive and like any normal person, I like to win. I love livestock shows, Leadership Contests, and judging contests, but I do not get paid any more money to put up with DRAMA. That is the Drama Teachers area of expertise. I conveyed to that parent that if the drama was going to continue then I would not be hauling heifers to the Houston or Austin shows and that everyone would be doing it on their own. I also told the parent that we would not be hauling cattle to shows next year if the drama did not stop. Time will tell. I stayed away from our stall as much as possible today and watched the whole Simbrah- Simmental Superbowl marathon from the bleachers. I did not help much with the cattle today. With all of the drama at my stalls I stayed away to avoid confrontation. Cody Witzkoski made me proud today. He was very sick on Tuesday and then came into the show ring on Wednesday morning and placed 3^rd for the second year in a row in a very tough 17-18 year old showmanship division. He then came back with his Smith Bella Bella x Sargeant daughter and placed 2^nd in class and then placed 5^th in his class with a Nu Approach daughter. He also participated in the brand new Beef Skill-a-thon today. Even though this event is in its infancy, I believe that it will only get tougher as time goes on. I have heard rumor that there might be a scholarship given to the winner next year. This contest should be won by a Simbrah or Simmental kid as it seems to be a combination of Cattleman’s Quiz and Skill-a-thon at the TJSSA Futurity Show and Simbrah Roundup. Lauren Grigar placed 10^th in her class with her Nueman Farms heifer, and 10^th in her class with her Reavis Farms heifer. She also won one of the 35 $250 scholarships. I was proud of both of my students that competed in the Superbowl today. I would like to thank all of the 30 plus sponsors for putting in the time and money to make the Superbowl possible. I have seen what Simbrah cattle can do positively for a student. You are changing lives without even being aware of it. THANK YOU!!!! I encourage all the Superbowl participants to write a thank you letter to their sponsor to let them know how you did and to thank them for the opportunity.

Thursday, February 10th

Today started early. I arrived at the barns at 7am, to find my students were already there and proceeding with our normal show day routine. I was glad to see that.  We had one of the 43 calves in Class 1 of the Simbrah Show. Unfortunately we did not make the cut and were excused from the ring. I figured that was going to happen so I was not shocked. Our next Simbrah calf was in Class 9 and we placed 4^th. Our next two Simbrah’s were both in class 13 and one was 11^th and the other was 19^th in a class of 23. Neither one of these were big shockers to me either. I was glad to hear that Simbrah was the largest breed at the San Antonio Jr. Heifer Show. Finally, everyone else is figuring out what a select few of us already knew… Simbrah cattle are great and the Junior Programs are even better!!! With the larger numbers and the stakes getting higher, I hope that the breeders as well as the exhibitors remain honest and ethical in the breeding and raising of Simbrah Cattle. Do our breed a favor is you are unwilling to remain honest and ethical, GET OUT! Now that I am home, it is time to finish our Ag Mechanics projects and get our Commercial Steer Exhibitor ready for contests next week.

The Life of an Ag Teacher

By: Jayson Hill, Brazos High School Ag Science Teacher

Most of the people in the cattle industry know an Ag Teacher. They more than likely met one when their children were in FFA.  I have often pondered the thought, how many people actually know what an Ag Teacher does on a daily basis. Here is my story.

My wife and I have been married for four years, this past December. We have no kids of our own, but we have approximately 150 kids that we see each day in the classroom. I have been teaching for 7 years, while my wife has been teaching for 3 years. We have taught together for the last three years.

Winter time in Texas means somewhat colder weather, unless you are at a livestock show, then the weather is usually wet and or cold. Major Livestock Show Season, for us at least, starts with the Fort Worth Stock Show in late January and ends with the Star of Texas Fair and Rodeo in March. In between those two shows, we stop at the San Antonio Livestock Show and the Houston Livestock Show. This time of year, for me and my wife, is very busy and we are often like to ships passing in the night, spending more time away from each other than we do together. Yes, that is right; we spend more time with our students this time of year than we do with each other.

Fort Worth Stock Show & Rodeo

Thursday, January 20, 2011

We had planned to leave town by 9:30am, but as always, we were running late. We left town at 9:45am. I was hauling two heifers to Fort Worth for my students. One family was coming up later that afternoon, as soon as they got their vehicle out of the repair shop, the other family, Gary, Deanna, and Cody Witzkoski, were going to be following me to Fort Worth.  We drove to Waco and had lunch at a Whataburger. The temperature was steadily dropping and by the time we reached Waco the temperature was already at 36 degrees. It was 60 degrees when we left the house that morning. We arrived at the staging line around 2:45 and waited for 1 ½ hours in the now 34 degree weather. Needless to say, we left the truck running to stay warm. Cody thought it would be a good idea to climb in the back of the truck and “take a nap”. Not sure how much napping he got done, I figured if he was crazy enough to try and sleep in the back of the truck that he was crazy enough to take care of himself. While waiting in line, I took the time to visit with Gary. I enjoy the down times that allow me to visit with the parents. It took us nearly an hour to get everything unloaded and set up. As soon as we got to the cattle barn, I had Cody wash both heifers so we could get the stalls set up. I sent Deanna to get bedding straw and shavings from the feed store.  We finally got the heifers fed and in the tie outs around 7:45pm. As we walked out the truck, I was thankful that we were no longer waiting in the staging line.  It was not too long of a day, but the traveling wore me out.

Friday, January 21, 2011

Today started off very cold, 20 degrees to be exact.  Like normal, I was the first one to arrive at our stalls. I went to check on our heifers at the tie-outs. Why Fort Worth Stock Show officials feel the need to stall you in Cattle Barn 4 and then put you in tie outs at Barn 1, I will never know.  Heifers were still laid up in the three foot of straw my kids laid down for the night before.  We finished hanging up our stall decorations, not my number one priority but our kids like it and so do their moms, so we do it. I will continue to do stall decorations as long as someone else decides how to decorate.  At 12 noon they began the Heifer Sift. We got both of ours through no problem. It never fails though, that I have that last minute thought of “are the tattoos correct?” even after I have checked them a hundred times. One of my students failed to get their heifer clipped before heading to Fort Worth, even though I asked them if I needed to clip the heifer at the beginning of January. They told me someone else was going to do it, and of course they did not. Had I known earlier, I would have planned on having it done before we left. The kid let me know he needed me to clip his heifer on Tuesday before we were to leave on Thursday. I guess they forgot that I had to get work together for my classes while I was gone, gather tools for the Area Tractor Tech Contest that was happening on Friday, get clothes from the cleaners, practice with my tractor tech team, and then go home and pack for the trip. So needless to say, we clipped her today.  The student wants to learn how to clip a heifer so badly, that he wants to try and clip his heifer the day before the show. Being the “teacher” that I am, I handed the student the clippers. Let’s just say that I am not very hopeful of his ability to clip heifers.  He butchered the face of his heifer; luckily it was the left side. While clipping his heifer, I heard numerous announcements from the show officials about not having trim chutes on the concrete or asphalt, about not building pens in the cattle barns, about not using the sheep and goat barn wash racks, and numerous other things. It seems that they must have recorded those announcements one time, and then played them back over the PA over and over again. Throughout the day, my students, their parents, and I spent the day catching up with old friends and making new ones. I truly believe that the people I have met and gotten to know in the cattle barns are some of the best people on earth. 

Saturday, January 22, 2011

Today is show day number one.  I am fortunate to have students that know the show day routine. They arrive early, wash, blow, and then feed. This allows me to arrive early, but does not require me to arrive at the crack of dawn. I really cannot do anything while they are doing all of that anyways. We had a Shorthorn that showed today. Unfortunately, the heifer has not been taken care of like she should. As an Ag Teacher, I check on the projects at home, I give suggestions, but at the end of the day it is not my project, it is not my time that the heifer requires, and it is not my money that needs to be spent for feed, hay, and medications. This has to be the most frustrating part of teaching. I try my best to put the kids on the best animals that they can afford, but I can do very little when the animal reaches the house. Our Shorthorn today was obviously 300 lbs or more underweight when comparing it to the others in the class. The student was upset when he was placed last in the class. This gave me the opportunity to drive home the point of consistency of feeding. I feel like this is the biggest mistake when feeding show animals. People are either switching feeds, do not feed the same amount daily, or do not feed at the same times each day. Consistency is very important, no matter the livestock project. After the Shorthorn show, I began working with a student of mine that was participating in the Superintendents Heifer Challenge. I quizzed him on the study material that was provided him, and then we worked on a sales talk for him.  Unfortunately, my student did not score high enough to make it to the finals. I would highly suggest all seniors who qualify for the Superintendents Heifer Challenge to do so and I would like to thank the Fort Worth Heifer Show Superintendents, Devon Energy and the other sponsors for giving the students this wonderful opportunity.

Sunday, January 23, 2011

Today was an easy day. We did not have any cattle to show, so I did what I love to do and that is catch up with old friends and to make new ones. The cattle barn is the best place in the world to meet new friends because you already have something in common… cattle. I walked around the cattle barns, looked at cattle, and talked with some great Simbrah folks. I finally got the chance to wait in line for a Cowboy Burrito for lunch. It was worth it and I did not share. For dinner I ate at the Macaroni Grill with the Onstot and Witzkoski families. I am sure that my wife was jealous of me because I was in great company while she was at home by herself.  Tomorrow will be a busy day of getting our Simbrah cattle ready for show and then loading up and driving home.

Monday, January 24, 2011

Today is Simbrah show day. I love it. Cody was in class 9. When we got to the exercise arena, one of the superintendents informed us that he was a single entry. Cody did not believe us, until he went into the ring. He thought we were pulling his leg, and most of the time he would be correct. We gladly took our blue ribbon and headed back in for the division drive. Unfortunately the division was packed with several good cattle. Cody was not selected for champion or reserve division champion. While my students were tearing down the stalls and getting ready to load, I stayed and watched the rest of the show. As soon as the show was over, I headed to the truck to go get our trailer. I arrived at the trailer lot at 3:45pm and sat in line until 6:45 pm. I think that this part of the Fort Worth Stock Show definitely needs improvement. Hog, Lamb, and Cattle trailers were all in the same line and were heading to different barns, why they could not separate them like San Antonio I will never know.  My kids were back at the barn and told me that our barn had all kinds of open spots to park and load. When I arrived at the barn around 6:45pm, my two head were the last ones in Barn 4. We pulled out of the Stock Show grounds at 7pm, and settled in the for the 5 hour ride home. I dropped the calves off at the kid’s houses and told them to pick up their show boxes and tack at school on Tuesday. I got home at 12:45am. I had livestock judging practice at 7:30am the next morning. When I laid down my mind transferred out of livestock show mode and into Ag Mechanics mode. I began thinking of everything that we have to do to have them ready for the Ag Mechanics show in San Antonio on Feb 18-20. Hopefully we finish, as the students building the projects are both seniors and will not have a chance to show these projects again. The stress level is rising- Livestock Shows, Ag Mechanics projects, judging teams, and I cannot forget about the wife! Thank goodness she understands me and my crazy life.

Why Advertising Is Important For Your Business

by Martha Hollida Garrett

Businesses exist to sell products and services to the public for a profit. If the public does not know that your program exists, finding customers to make enough purchases for your ranch to survive will be a failure without some additional help. Advertising is an important factor in business because it gets the word out about your Simbrah program and establishes a presence and a brand about what you are offering.

One of the best ways to advertise is by word of mouth, also known as referral marketing or referral advertising. When other people hear good things about your business or they have a positive experience shopping with your business, they become walking billboards for your business without you having to spend additional money on advertising to create it.

Advertising in your breed publication is also important-- so that you can be recognized as an effective source of genetics. You can extend your advertising approach out to websites, local papers, other publications, as well, in order to reach wider audiences, but the revenue from your business should be able to pay for advertising costs for these methods to bring you the value you are looking for.

Making sure that enough people know that you exist, who are naturally interested in your cattle is a great way to bring in customers and increase the profit of your business.

Simbrah World is only published twice a year, so you only have two opportunities in 12 months to get your message out to that mailing list, which represents all Simbrah breeders, junior exhibitors and of course commercial cattlemen. You also have an advertising avenue available on www.simbrahworld.com, plus the once a year Simbrah special section in Southern Livestock Standard.

A mere $1,500 spent on promotion, can get you in all four of the only true Simbrah advertising outlets you have.  This represents enough dollars to have a web box ad, two half pages in the magazine and a half page in Southern Livestock--WHAT A BARGAIN. Compare the value of your cattle against that--isn't it worth spending $1,500 or even more to let people know you have Simbrahs?

The spring Simbrah World deadline is January 30th. Call Martha today 903/316-8465 or email her at marthag@southernlivestock.com. Simbrah World website ads can be added at any time and the feature section in Southern Livestock is in August.






LET THE WORLD KNOW YOU HAVE SIMBRAHS AND WHO YOU ARE!

Big Win, Bigger Smile

by Victor Guerra

At the recent Synergy III Showcase there were lots of good kids who worked hard with their Simbrah cattle in order to show them to the best of their ability.  For those of you who have paid particular attention to Jane Hunt and her heifer Miley, you know that in her first year she had her work cut out for her showing this heifer.  I believe it is a combination of Miley being a tough heifer to show and Jane being a young girl.  I have seen Jane work hard at every show, giving 100 percent to get Miley shown.  As a calf, Miley and Jane were named Grand Champion at the Synergy Showcase II and captured the coveted $3,000 check.  Although Jane had won the show with Miley, nothing had changed Jane is still a young girl trying to show a heifer with a mind of her own. 

Over the course of the next year Jane continued to work hard at home however Miley still gave her all she could handle when trying to get her to stop and set up for the judge.  In order to get it done, she used a nose bud to show her at certain shows, however one judge commented unfavorably about its use.  Her stepfather, Mr. Steve Atzenhoffer often consulted with others and did everything he could to try and make things easier for Jane.  The morning of Showcase III Mr. Atzenhoffer and Jane had decided not to use the nose bud.  It is natural that you always want to win, however I was unaware of just how bad Jane wanted to repeat with Miley at the Showcase.

As the course of the morning went on, Jane told me that she was nervous about showing Miley but eager to get in the ring and win.  After winning a big class and the Senior Division, Jane came out of the ring for a second and I could sense that she was nervous about getting Miley stuck just right in order to give herself the best shot to repeat.  Finally, the moment came and Miley was selected Grand Champion Female for the second year in a roll at the Synergy Showcase, once again attaining Jane that coveted $3,000 check.  When she came out of the ring, I don’t believe I have ever seen a young person so full of life.  With a smile that words can’t describe, Jane received congratulatory hugs from friends and family. 

In this moment, I couldn’t help but appreciate what was really going on.  Yes, Jane and Miley became the first to repeat in MAS Showdown and Simbrah Synergy history, but this feat could not compare to the special moment that Jane and her family were experiencing.  Jane’s smile and fullness of life was a culmination of her hard work and all the hard times she went through in trying to stop Miley and get her shown.  Being part of a company who breeds Simbrah cattle made me proud and the happiness the Atzenhoffer family was experiencing in my eyes was the utmost gratification.  Since this big day, I have often thought about the joy that Jane and her entire family expressed after their big win. 

For me, it wasn’t about cattle during this moment it was all about the happiness and fullness of life that the Atzenhoffer Family was experiencing, especially Jane.  It is my hope that you have had an experience like this as well, where you have worked hard at something, overcame set backs and obstacles and wanted to achieve something so badly, to the point to where when you accomplished it you had that “full of life” feeling.  No words can describe it, but I saw it in Jane that day and I was proud that we as Simbrah breeders were partly responsible for making this moment possible for this hard working young lady and her family.