by Martha Hollida Garrett
Businesses exist to sell products and services to the public for a profit. If the public does not know that your program exists, finding customers to make enough purchases for your ranch to survive will be a failure without some additional help. Advertising is an important factor in business because it gets the word out about your Simbrah program and establishes a presence and a brand about what you are offering.
One of the best ways to advertise is by word of mouth, also known as referral marketing or referral advertising. When other people hear good things about your business or they have a positive experience shopping with your business, they become walking billboards for your business without you having to spend additional money on advertising to create it.
Advertising in your breed publication is also important-- so that you can be recognized as an effective source of genetics. You can extend your advertising approach out to websites, local papers, other publications, as well, in order to reach wider audiences, but the revenue from your business should be able to pay for advertising costs for these methods to bring you the value you are looking for.
Making sure that enough people know that you exist, who are naturally interested in your cattle is a great way to bring in customers and increase the profit of your business.
Simbrah World is only published twice a year, so you only have two opportunities in 12 months to get your message out to that mailing list, which represents all Simbrah breeders, junior exhibitors and of course commercial cattlemen. You also have an advertising avenue available on www.simbrahworld.com, plus the once a year Simbrah special section in Southern Livestock Standard.
A mere $1,500 spent on promotion, can get you in all four of the only true Simbrah advertising outlets you have. This represents enough dollars to have a web box ad, two half pages in the magazine and a half page in Southern Livestock--WHAT A BARGAIN. Compare the value of your cattle against that--isn't it worth spending $1,500 or even more to let people know you have Simbrahs?
The spring Simbrah World deadline is January 30th. Call Martha today 903/316-8465 or email her at marthag@southernlivestock.com. Simbrah World website ads can be added at any time and the feature section in Southern Livestock is in August.
LET THE WORLD KNOW YOU HAVE SIMBRAHS AND WHO YOU ARE!
From Tim Smith
ReplyDeleteThanks Martha for keeping Simbrah Breeders on track with promoting their programs and our great breed of cattle. The inquires I received from my advertising in the Simbrah World have been profitable and brought a lot of folks to our Simbrah SYNERGY Sale. Another benefit was when folks contacted me when they searched the web for Simbrah and found the link to Simbrah World and then checked out the
magazine on line. Thanks also for breaking out the $1500 package plan that you mentioned in the blog -- that helps me to assist new breeders in an advertising plan. The compliments on our first two Simbrah World issues have been positive and I personally encourage each owner of Simbrah Cattle to place an advertisement in the next issue, remember it will be availabe at Houston and foreign markets will also see the magazine. The cattle markets are good and Simbrah cattle are continuing to increase in popularity -- we need everyones help in spreading the great news about Simbrah!